Rihanna’s connection with her hair is ever-evolving, as she frequently changes her hairstyle in terms of cut, color, and texture. Hence, it’s fitting that the launch of her new venture, Fenty Hair (set to debut on June 13), is accompanied by a fresh hairstyle. Rihanna introduced the brand and its campaign on Instagram, showcasing her newly gilded hair styled into a chic pixie cut with a modern twist.

The vibrant, low-fi advertisement features Rihanna exploring city streets and suburban areas infused with Fenty’s essence, dressed in a classic trench coat. Her tawny blonde hair is styled in an overgrown pixie cut that blends the classic elegance of Mia Farrow with the edgy spirit of a contemporary mullet. The ad also highlights a diverse array of hairstyles, including clouds of curls, polished blowouts, box braids, full bangs, and flawless edges, reflecting Rihanna’s own versatile approach to hair.

“You know how much switching my hair up matters to me,” Rihanna captions. “I’ve had almost every texture, color, and length, from weaves to braids to natural—so I am launching a flexible line of products designed not only for every hair want but also to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.