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Rihanna Unveils Fenty Hair: A Bold New Venture and a Stunning Hair Transformation

Rihanna. Steve Granitz/FilmMagic

Rihanna’s connection with her hair is ever-evolving, as she frequently changes her hairstyle in terms of cut, color, and texture. Hence, it’s fitting that the launch of her new venture, Fenty Hair (set to debut on June 13), is accompanied by a fresh hairstyle. Rihanna introduced the brand and its campaign on Instagram, showcasing her newly gilded hair styled into a chic pixie cut with a modern twist.

The vibrant, low-fi advertisement features Rihanna exploring city streets and suburban areas infused with Fenty’s essence, dressed in a classic trench coat. Her tawny blonde hair is styled in an overgrown pixie cut that blends the classic elegance of Mia Farrow with the edgy spirit of a contemporary mullet. The ad also highlights a diverse array of hairstyles, including clouds of curls, polished blowouts, box braids, full bangs, and flawless edges, reflecting Rihanna’s own versatile approach to hair.

“You know how much switching my hair up matters to me,” Rihanna captions. “I’ve had almost every texture, color, and length, from weaves to braids to natural—so I am launching a flexible line of products designed not only for every hair want but also to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.

Nylaaj’a Wilks

Nylaaj’a Wilks- Fashion Editor Nylaaj’a is an entrepreneur in the fashion industry. She is poised to revolutionize the world of customizable lingerie as the developer of Build-a-Bra. Her specialization in intimate apparel brings a unique perspective to the world of fashion. She has delved deep into the realm of bras- exploring everything from fabric composition to design innovation. Her journey has led her to participate in esteemed programs like the FABRIC School of Frock, and the Phoenix Fashion Week Emerging Designer Bootcamp, where she honed her skills and refined her vision for intimate wear. Through initiatives like Hustle PHX, she’s also gained invaluable insights into business development, and tools to bring innovative and creative aspirations to life. From attending workshops, to devouring webinars, she dedicates herself to mastering every facet of the bra industry.

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