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Inaugural Golf Tournament Series to Showcase Family Fun Across The Omni Golf Collection

Omni Hotels & Resorts, the official hotel partner of the PGA TOUR and PGA of America, is proud to announce a year-long celebration of golf, family and competition with the introduction of The Generation Cup, a first-of-its-kind tournament series across its golf portfolio for players of all ages and skill levels.

The Generation Cup aims to build camaraderie among families who love to play golf with generational ties being the main prerequisite to compete. In this inaugural year, qualifiers will be hosted at each Omni golf resort, for a total of 12 events across the country from May 2024 through April 2025.

The year-long tournament will be made up of teams in three divisions including the “Grandparent & Grandchild” division, the “Parent & Child or Aunt / Uncle & Niece / Nephew” division and the “PGA Professional & Family Member” division. The format is a two-person modified best ball “shamble.” The top gross and net teams from each division will advance to the National Championship.

“Golf has seen a surge of new interest in recent years and at Omni, we believe there is no better way to celebrate the game than playing with your loved ones,” says Spencer Cody, Corporate Director of Club and Golf for Omni Hotels & Resorts. “The Generation Cup will not only offer opportunities for competition and fun in our communities, but it will be the perfect way to showcase the world-class portfolio of golf destinations Omni encompasses.”

The qualifying events are set to begin at Omni Interlocken in Broomfield, Colorado on May 24, 2024 and will conclude at Omni Barton Creek in Austin on April 5, 2025. Qualifying teams from each stage will then meet at Omni PGA Frisco in Frisco, Texas for the National Championship in May 2025. For the full schedule of Generation Cup qualifying events and to sign up, please visit http://omnihotels.com/generationcup.

“At Omni, we love the game because it affords the opportunity to invest time in relationships and creates lifelong memories,” says Kurt Alexander, President of Omni Hotels & Resorts. “Rarely does anyone pick up the game without the encouragement of a father, mother, grandparent, uncle, aunt, or sibling. For me, it was my dad, and The Generation Cup will provide the same opportunity for family members to come together, have some fun, and compete as a team.”

About Omni Golf Collection

The Omni Golf Collection consists of the 13 golf-focused resorts throughout Omni’s portfolio. They range from the most historic golf destinations in the U.S. to several of the most modern. Three have been included in GOLF Magazine’s “Top 100 Golf Resorts in the World” – The Omni Homestead Resort (Hot Springs, VA), Omni Barton Creek Resort & Spa (Austin, TX) and Omni PGA Frisco Resort (Frisco, TX) which is the new home of the PGA of America.

The collection continues with Omni Bedford Springs Resort (Old Course ranked the No. 1 in Pennsylvania by Golfweek), Omni Mount Washington Resort (Bretton Woods ranked the No. 1 course in New Hampshire by Golfweek), The Omni Grove Park Inn (widely considered the No. 1 course in Asheville, NC), Omni La Costa (Home of the 2024 NCAA Championships in Carlsbad, CA), Omni Tucson National Resort (former home of the Cologuard Classic in Tucson, AZ), Omni Amelia Island Resort (Amelia Island, FL), Omni Interlocken Hotel (Broomfield, CO), Omni Orlando Resort at Championsgate (Orlando, FL), Omni Rancho Las Palmas Resort & Spa (Palm Springs, CA) and Omni Hilton Head Oceanfront Resort (Hilton Head, SC).

For information or to book accommodations, visit omnihotels.com/destinations/golf or call 1-800-The-Omni

From Fishing Excursions with Private Chefs to Dude-Worthy Stunts, Omni Invites Travelers to Create Unforgettable Memories

Now more than ever travelers are prioritizing experiences over material possessions, craving authentic, immersive encounters that allow them to connect with local culture and communities. This summer, Omni Hotels & Resorts is rolling out an exclusive array of Signature Experiences that will be relived by it’s guests for years to come. Omni underscores its dedication to crafting lasting memories with the launch of the new “These are the Days” program at its expansive collection of over 50 hotels and resorts.

“There’s no time like right now to go, to see, to do, to take a vacation perfectly tailored to you and your family,” said Jeff Doane, Chief Commercial Officer of Omni Hotels & Resorts. “These are the times you’ll look back on as the best in your life, and Omni is the place that will ensure you remember them. Through our Signature Experiences, we aim to cater to guests in search of distinctive vacation opportunities, while also highlighting the finest aspects of each destination in a personalized manner that will stay with you and your family for years to come.”

Travelers can now begin booking Omni’s “These are the Days” lineup of premier Signature Experiences:

  • Go on a “Hooked on Amelia Island” private fishing charter followed by an intimate chef’s table dining experience featuring hand-caught fish like grouper, drum and sea bass (Omni Amelia Island Resort).
  • Spend “A Dude Perfect Day” going one-on-one with the famous sports entertainers, from golf challenges on the massive “Dance Floor” putting green to behind-the-scenes access at their new headquarters (Omni PGA Frisco Resort, beginning Memorial Day).
  • “Float on Air” with a sunrise hot air balloon adventure complete with a secluded chef’s breakfast at a private garden oasis (Omni Orlando Resort, beginning Memorial Day).
  • Be a professional golfer for the day at (Omni La Costa Resort) with a personalized golf club fitting with Callaway’s expert fitters followed by a round of 18 holes on the newly designed Gil Hanse North Course.
  • Discover iconic experiences like touring the Johnny Cash Museum with a personal guide who was close to the legendary musician (Omni Nashville Hotel).

With a charitable touch and evening rituals that provide local flavor, Omni’s “These are the Days” Signature Experiences elevate summer travel to new heights of meaning and authenticity. A portion of bookings will be donated to local non-profits, ensuring each curated adventure delivers an unparalleled level of hospitality and attention to detail.

Furthermore, all Omni properties will celebrate their destinations through nightly rituals this summer. From sunset wine tastings overlooking breathtaking vistas to beachside bonfires accompanied by live music performances, these newly implemented evening celebrations infuse stays with extra layers of local culture and charm.

More Ways to Elevate Your Summer with Omni

This summer, Omni is also infusing a vibrant, refreshing citrus twist into the resort experience with the new Summer of Citrus food & beverage program:

  • Signature poolside menu of zesty cocktails and light bites like citrus chili salmon tacos and kelp noodle bowls, featuring peak summer citrus flavors
  • Citrus-inspired spa treatments and amenities at select resort spas
  • Lively lobby activations and refreshment stations bursting with oranges, lemons and limes
  • Special shareable moments like popsicle carts, frozen citrus towels, and sunglass cleaning stations

The relaunch of Omni’s Select Guest loyalty program in 2024 allows members to earn rewards faster than ever. Credits can be accrued for every dollar spent on accommodations and experiences, accelerating the earning of free nights and elevated membership tiers. As an added perk this summer, kids 10 and under eat all meals free when staying with Select Guest members.

Savvy travelers can also take advantage of Omni’s “Longer Days, Longer Stays” offer to save up to 20% on summer getaways booked between April 22 – September 2, 2024 for stays through September 29th:

“Longer Days, Longer Stays” Package Details:

  • Book By: April 22 – September 2, 2024
  • Stay Dates: May 23 – September 29, 2024
  • Length of Stay: 2 nights (15% off hotels, 10% resorts), 3+ nights (20% off hotels, 15% resorts)

Explore all of Omni’s epic summer offerings and book your unforgettable “These are the Days” escape at omnihotels.com. Follow the memories on FacebookTwitter and Instagram with #OmniExperiences.


About Omni Hotels & Resorts:
Omni Hotels & Resorts creates genuine, memorable guest experiences at over 50 distinct hotels and resorts in the country’s most popular leisure and business destinations across the United States, as well as in Canada. With 28 iconic golf courses, and multiple short courses, 25 award-winning spas featured in dynamic locales nationwide, every Omni proudly opens its doors to share the true spirit of its destination. Reflected through local color, personalized service, unique wellness options, signature restaurants and creative culinary offerings, Omni leaves a lasting impression with every guest and a heightened level of recognition and rewards delivered through its Select Guest® loyalty program. Omni is committed to reducing hunger and is on a mission through its Say Goodnight to Hunger initiative, to provide millions of meals each year for food banks to feed children, families, and seniors in communities in which it operates. Through its partnership with Shared Hope International, Omni is dedicated to the education and training of its associates to help combat human trafficking. Omni Hotels & Resorts is the official hotel of the PGA TOUR® and PGA of America. For information or to book accommodations, visit omnihotels.com or call 1-800-The-Omni.


Sean Star is Chairman of the Board & Managing Director of Affluent Attorney. Passionate Venture Capitalist during the day, at night a discoverer and explorer of new adventures, new experiences, and new cultures. We are all imperfect humans, but everyone Sean meets is family for life. Faith, family, & love for all people. Forever. https://linktr.ee/seanstjarna